ASK IRA: Will NBA messaging become more heartfelt? – South Florida Sun Sentinel

Q: I’m glad it looks like the NBA’s most turbulent season ever is going to carry on. It’s a hard reality, but if the players don’t play, who is going to pay attention to what they have to say? They can be far more effective at getting a message out to the world by keeping themselves in the spotlight. I, myself, am not a fan of the jerseys with the slogans. I don’t have a problem with what they say, but a perfectly screen-printed, perfectly centered political message just looks like a cheesy corporate buy-in to be on the right side of history. Making a statement begins with a heartfelt statement written in sharpie or spray paint and possibly a fine from the NBA, not a pre-planned endorsement. Sports figures really do have a great way to help spread a message. Not playing the game that made them famous just seems counter-productive. — Tony, Reno, Nev.

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