Lamar Jackson is taking on Amazon.
The Ravens quarterback and reigning NFL MVP filed a federal lawsuit on Wednesday in Florida suing the online retail giant, claiming it’s allowing third-party sellers to make money off of his image, likeness and catch phrases, according to the Baltimore Sun.
The complaint requests Amazon to stop selling the products without Jackson’s permission and to provide him with compensation and damages. The suit alleges the sale of those items by Amazon are hurting sales of similar products by Jackson’s Era8 Apparel company and confuse buyers over what is officially licensed or not.
“Amazon is deliberately attempting to confuse and deceive the public that the infringing items are affiliated or endorsed by Lamar Jackson as apart [sic] of his brand to commercially exploit Lamar’s celebrity and notoriety for significant profit, when in fact, they have no consent, or license with Lamar or the National Football League to use Lamar’s publicity rights,” Florida-based law firm Ritter Chusid, LLP, which represents Jackson, said in a statement on Thursday.
The heart of the claim centers around products using the “Action Jackson” and “Not bad for a running back” slogans. Others allude to Jackson without using his name such as a “Football QB # 8 Fan Baltimore Maryland Action Jackson Pullover Hoodie.”
Amazon has yet to publicly respond to the claim.